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6436 City West Parkway
Eden Prairie, MN 55344
United States

Chief

Chief, an industry leader in technology mounting solutions, has over 30 years of proven product and service excellence. Committed to fulfilling industry needs in the ProAV, Residential, Office, Educational and IT markets, Chief offers a complete line of mounts, lifts, racks and accessories for flat panel displays, projectors, AV components and IT components.

Model: LF47UWP

Impact Floor Mounted Portrait Kiosks provide an aesthetic solution for enclosing displays in open areas. Designed with no exposed fasteners while maintaining full access and serviceability.
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Racks 101: Why AV Racks?
Posted on Monday, October 14, 2013
Racks 101: Why AV Racks?
This week Chief celebrates AV Week with a series about racks. This post is the first in a series about rack systems. I sat down with Rob Zurn, Chief’s Product Manager in charge of rack system products. Zurn has more than 20 years in the AV industry and has seen his share of rack systems from the dealer and installer side as well as from the manufacturing end of the chain. The conversation started with rack basics and eventually led to best practices tips for installers.AV week logo
 
Joel: How do you choose the right rack systems for the right situation?
 
Rob: First of all, before I even go into “what” racks, we need to discuss “why” racks.
 
You can buy a thing that will hold stuff on shelves, like a tower of adjustable shelves similar to what you would find in your linen closet. They hold stuff, and keep it all in order. The downsides are: 1. They are very difficult to secure. 2. They are very hard to adjust. So from maintainability and serviceability, it’s expensive to do it that way and you lose all control over airflow and thermal management in the cabinet.
 
So that’s “why” a rack system. You now have your own controlled environment. You can control the security, lock it up and hide things. You can control the cooling and heating because you have the entire system by yourself. And you have a nice aesthetic, and for me, that was a big deal.
 
I primarily provided AV solutions for high-end houses. We didn’t have an advertising budget at all, so we said “make this look as good as possible, and this became our calling card.” And this is our advertisement — then the next person in their house sees that and says, “That’s nice! Who did that?” We considered our best ad was the finished product.
 
But really, the bigger question of why racks is that you have control of the environment, whether that’s for cooling, security, aesthetic or transportability. So that’s why rack systems.
 
Next time: How to decide what rack system to get for a project.
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