MADISON, Wis. — April 22, 2014 — Sonic Foundry, Inc. (NASDAQ: SOFO), the
trusted leader for video creation and management solutions, today
disclosed a significant partnership in China with Beijing MC Technology, also
known as Beijing OneZero.
Under the agreement Beijing OneZero will
provide channel, reseller and installation services for Sonic
Foundry’s Mediasite platform. In addition the company plans to develop integrated AV and IT solutions using Mediasite in the
Chinese education sector.
Beijing OneZero is a leading
value-added reseller of IT equipment into the Chinese government sector, with
deep experience in the education and corporate markets.
"I am really pleased to enter this agreement with Sonic Foundry,”
said Mr. Xin-Yang Sun, General Manager of Beijng OneZero. "The partnership with Sonic Foundry
allows us to dramatically expand our offerings in the Chinese education system.
I am proud to partner with them as we work together to realize a shared vision
of anytime, anywhere education."
“The stage is set for dramatic growth in video recorded lecture use
during the next decade as the value chain of content providers and service
platforms currently coming online matures. A best-in-class platform like Mediasite
within a solution localized and supported by experienced partners in the market
should be well-positioned to gain traction in this fast moving market,” said
Stacy Austin-Li, analyst and China consultant, Wainhouse Research.
“With the significant growth of
China’s education-technology market, we’re encouraged to reach a
partnership that enables us to contribute to the country’s strategic
development of educational offerings. Beijing OneZero is positioned to transform
the Mediasite platform into real value for Chinese students, teachers and
administrators at all levels of the education system,” said Gary Weis, CEO of
Sonic Foundry saw a 43% growth in
billings in Japan and a 25% growth in international billings overall in fiscal
year 2013. The company recently announced a partnership in China with Neusoft,
and acquired two international companies, Mediasite K.K. in Japan and
MediaMission in the Netherlands.