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How to Engage Members, Attract Partners and Generate Revenue: The ROI of Webcasting for Associations
Posted on Tuesday, March 22, 2011
Ontario Hospital Association serves 156 hospitals and over 200 affiliate members. They started webcasting with just 5 webcasts, and that pilot has grown to 112 webcasts watched by over 47,000 people. OHA's Director of Distance Learning estimates they are reaching twice the number of people they would through face to face meetings, and they able to respond to issues faster and more effectively.