Copenhagen Denmark, August 18, 2021– Building on years of research, innovation and engineering in sound and hearing, GN extends its Jabra EnhanceTM line of hearing enhancement solutions designed to help users hear more from life. In a first-of-its-kind innovation, GN brings together the convenience of true wireless earbuds with advanced hearing technology to alleviate unaddressed user needs and enable millions of people to take a first step on their hearing health journey. This innovation combines a discreet, comfortable design and the Jabra legacy of industry-leading earbud capability with GN Hearing’s expertise and advanced hearing-enhancing technology.
The result is Jabra Enhance Plus – a unique high-tech, all-in-one hearable for the many people who experience mild-to-moderate hearing loss but who are not yet ready for traditional all-day wear hearing aids and would prefer a lifestyle solution to help them hear conversation easier and better in select situations such as at social gatherings, in meetings or while enjoying media.
Jabra Enhance Plus comes in a miniaturized true wireless form factor, 50% smaller than Jabra Elite 75t, which is already today one of the smallest true wireless earbuds in the market. Jabra Enhance Plus also includes the calls and music functionality and experience users expect from premium true wireless earbuds. They will provide hearing help for users in a miniaturized, discreet and comfortable design. Their stylish design combines organic and modern lines, creating a desirable look both in and out of the ear. The earbuds are personalized via a user’s smartphone through the Jabra Enhance smartphone app. Their extremely small size makes them virtually unnoticeable, even in conversations, and also perform as a premium true wireless earbud, delivering a 3-in-1 experience of hearing enhancement, music, and calls. The easy one-time set-up experience can be completed in minutes by the user, and she will then have access to convenient and simple controls to adjust volume and listening mode for any environment they find themselves in.
"By combining the expertise from both sides of our medical and consumer grade audio businesses, Jabra Enhance Plus will offer a sound solution to those of us who experience hearing challenges in everyday life," said René Svendsen-Tune, CEO at GN Audio (Jabra). "This is a game changer in giving people control of their hearing as well as delivering a premium true wireless audio experience."
Jabra Enhance Plus will be available first in the US and sold through licensed Hearing Care Professionals. Users will benefit from a medical hearing test and assessment ensuring that Jabra Enhance Plus is appropriate for their hearing needs.
This makes Jabra Enhance Plus a great first step on people’s hearing health journey and can be used to augment hearing in a variety of environments like restaurants, work meetings and family gatherings, as well as benefiting from traditional earbud functionality such as enjoying media, working from home and commuting.
"With Jabra Enhance Plus we want to expand hearing health to even more people who need it," said Gitte Aabo, CEO of GN Hearing. "Treating hearing loss has a huge positive impact on well-being and quality of life, which contributes to a person's overall health. This innovation will help many more people begin their hearing health journey, by providing a unique product that can give them control of their hearing health, act as true wireless earbuds and still ensure access to professional care and counseling.