May 17, 2023 - As an AV integrator, you strive to provide your clients with the best possible audio and visual solutions. However, have you considered the impact of noise on the overall audio quality and user experience? Sound masking offers a simple and effective solution to this problem.

Sound masking is a technology that introduces a low-level, unobtrusive sound to improve speech privacy and help reduce the impacts of other ambient noises, making office environments less distracting, and more private and productive. It works by creating a uniform background sound that “masks” other noises, much like white noise but with a more pleasant and natural sound.

Why integrators need sound masking as a part of a complete AV solution:

• Improved audio quality: Sound masking can help improve the overall audio quality of a space by reducing the impact of unwanted background noise, such as traffic or air conditioning. This leads to a more enjoyable and immersive audio experience for users.
• Increased speech privacy: Sound masking can also improve speech privacy by making it more difficult to overhear conversations in private or sensitive spaces such as hospitals, banks, and law firms. This is especially important in open-plan offices or buildings where multiple people are working in the same space.
• Seamless integration: By offering sound masking solutions, you can provide a more comprehensive and seamless audio solution to your clients. This can help differentiate your business from competitors and position you as a leader in the industry.
• Business growth: According to a report by MarketsandMarkets, the sound masking market is expected to grow from $592 million in 2019 to $778 million by 2024, indicating a growing demand for these solutions in various industries. By offering sound masking solutions, you can tap into this growing market and expand your business.

As an AV integrator, adding sound masking solutions to your product portfolio helps your customers improve audio quality, enhance speech privacy, and increase productivity, while expanding your business. By incorporating sound masking in your systems offerings, you can provide your clients with a more comprehensive and effective AV solution that meets their unique needs and boosts your bottom line.